Mommy Merger Madness: Deal Site Juice in the City Acquires Gaggle of Chicks Assets

San Mateo, CA - August 24, 2011

Local mommy deal site, Juice in the City, announces asset purchase of competing site, including New York subscriber base

Today Juice in the City, the destination for deals experienced and sourced by moms for moms, announced it had acquired the assets of Gaggle of Chicks, a group-buying site also aimed at the mommy audience. With the acquisition, Juice in the City will be gaining Gaggle's nationwide subscribers, including its significant New York base – expanding Juice's growing market.

The deal is significant for Juice in the City, as it continues to add new cities to its growing ledger of deal locations. Juice in the City is supported by a community of bloggers, mom groups, local vendors, and deal-scouring momtrepreneurs who secure each bargain. The addition of Gaggle of Chicks discount-hungry mommy base to that community will offer additional opportunities to introduce great deals to a new city and new subscribers.

"This is a serendipitous move for us as we make a real play for the New York market," said Sarah Eisner, co-founder and CMO of Juice in the City. "The smart sophisticated mommy set that Gaggle of Chicks has attracted will be a perfect fit for our great deals at local businesses."

Juice in the City has focused on "growing local" by focusing its daily deals on locally owned businesses. Now Gaggle of Chicks subscribers will have access to these great local steals, allowing them to save money while saving local restaurants, spas and businesses.

"We're very excited about Gaggle joining the Juice community," said Matt Evans, co-founder and CEO of Gaggle of Chicks. "Their reputation for quality, local deals made them the natural choice for us."

To sign up for great daily deals for local businesses in your hometown visit www.juiceinthecity.com.

Juice in the City, started in May 2010, is a trusted matchmaker between local businesses and moms who work together to support the local economy. Juice aims to "grow local" by featuring the best local businesses experienced for moms by moms who earn money through the deals they make. With Juice's nationwide team of moms identifying, sourcing and writing about the deals featured each day, local businesses can rely on repeat business through the trusted recommendations of their most valuable customers.

Juice in the City markets currently include 20 locations, with plans to expand to many more.

For more information, please visit: www.juiceinthecity.com.